The visual identity for Gilded is a high-energy exploration of modern maximalism, defined by a vibrant and unconventional palette of sunset orange, candy pink, and deep plum. Moving away from the muted tones of traditional skincare, the brand embraces a "glow" aesthetic that is both playful and high-end. The typography is anchored by a chunky, high-contrast serif logo that feels retro-inspired yet distinctly contemporary, paired with a bold "Own the Glow" tagline. By combining rich marble textures with flat, saturated color blocks and minimalist 3D packaging, the design positions Gilded as a disruptive, confidence-driven beauty brand that celebrates radiant skin through a lens of bold, youthful luxury.