The Budget Brand

The Process

01

Upon adding an available start date to your cart, a pop-up will open asking you baseline questions about your brand. 

02

Once you fill out the questionnaire, The Budget Brand goes into your shopping cart on our site where you can further edit your answers as desired.  

03

Once you complete the purchase, you receive a confirmation email from our site. You then receive another confirmation email from us after your selected start date to let you know we have begun the process.

04

Within two weeks of your selected start date, we take the information you provided in the checkout questionnaire, and go through four phases — confirmation of your order, evaluation of the information provided, design of our recommended assets for your brand, including a primary logo, secondary logo, color scheme, and profile pictures, and delivery of the exported and developed files, ready-to-download.

At each stage of the process — evaluation, exploration, development, and delivery — we send you an update by email to let you know where we are. When the brand is complete, we send you an email with a link to your ready-to-use files and a video overview from us.

What’s the difference between The Budget Brand and a large-scale project with Togue?

In our large-scale brand identity projects, we collaborate one-on-one with the brands we work with over the course of many months. Our large-scale projects include multiple concepts and refinement rounds throughout the process, as well as a detailed discovery process. The deliverables of our large-scale brand projects include a variety of primary and secondary logos, primary and secondary color systems, brand typography systems, a kit for social media, an in-depth brand guidebook, and more. Large-scale projects can reach $10k+ in investment.

In contrast, this budget option is for brands who want to override that amount of collaboration and quantity in favor of a reduced timeline and budget. In the Budget Brand, we evaluate foundational information about your brand, and create our recommended custom designs based on that evaluation. We then deliver the files to you, ready-to-use, within two weeks of your selected start date. This project does not include revisions, but does include editable versions of each design in the final design suite to enable flexibility and continued growth now or in the future. A powerful starter suite of custom files for the investment.