Multiple green cards with the word 'VOOR' written in white, arranged in a pattern.

The Budget Brand

$597

The Budget Brand is for brands who want a cohesive look and feel without a multi-thousand dollar commitment. In this package, we ask baseline questions about your business and vision, design our recommended visual identity for your brand, and deliver your brand files to you, ready to download and use, within two weeks of your selected start date. This package is a perfect budget option.

✓ COHESIVE IDENTITY
✓ CUSTOM DESIGN
✓ DISCOVERY QUESTIONNAIRE 
✓ 2-WEEK DELIVERY

Includes

  • The spelled-out logo treatment of your brand name (examples here).

  • A compact icon version of your brand name (examples here).

  • A cohesive system of colors for your brand.

  • A font system provides direction for what fonts to use on the text you write in your brand, whether website copy, text in social media posts, or text for packaging and print.

    At the end of the project, we provide a packet of font system options to choose from, downloadable and ready to use.

  • Pre-made downloadable squares of your logos in combination with your brand colors, ready to use as profile pictures.

  • A digital home for your brand identity—your logos, colors, font system options, profile pictures, and brand summary, all in one online file suite. Pre-organized for you, and complete with a file suite directory.

  • Your brand’s cheat sheet: a single page showcasing your logos, colors, personality, and examples of use—all in one easy-to-share PDF. The cleanest way to explain your brand and keep everyone on the same page.

All files are custom-designed and organized for you in a suite of downloadable files, ready to use.

This package also includes the editable source files of the designs, so that if you do end up wanting to make revisions once you receive the files, you can do that on a flexible basis with any designer, now or in the future.

Testimonials

  • Stylized letter 'A' and 'G' in black on a light gray background.

    "AMAZING AMAZING AMAZING! Such an incredible job, amazing constant communication, and you nailed my business personality on the first shot! Can we please do more together????????"

    Ann Gotlieb Design

  • Text on a muted olive-green background that reads "NAHDA" in stylized white font.

    "Bobby and Jordan were absolutely amazing to work with! I provided a very brief direction and they interpreted my vision perfectly. I am so happy with the final product and would highly recommend the team to anyone looking at building a lux brand :)"

    Nahda

  • A minimalistic logo with black text on a beige background that reads 'Rosalie Reyes Photography' in a simple font and cursive script.

    "HIGHLY RECOMMEND!!! I did the budget brand and it was the perfect little refresh for my brand and website. I feel like they really hit it on the nail with the vibe I was going for. This has helped me elevate my marketing x100. Thank you to everyone at Togue!!"

    Rosalie Reyes Photography

  • Text on a brown background that reads "six heritage" in white font.

    "Having spent some time digesting the package the Togue team delivered, I just wanted to say a massive thank you and let you know how much myself and my business partner loved all the designs. We plan to use them un-altered going forward and are well underway with our website ahead of our intended launch by the end of the year."

    Six Heritage

  • The image shows a gray background with the words 'MASTER SLEEVE' written in white text, with the text reflected vertically upside down.

    "Thanks to your excellent creativity and great work, I received my dream brand icon and it's perfect."

    Master Sleeve

  • Light blue background with the word 'V' Airam' in stylized dark blue font in the center.

    "We just received the logo and other packages. We absolutely loved the designs. The value you are providing is worth it for the money. Thank you so much for giving us updates constantly. I look forward to working with you in the future."

    Vairam

  • A minimalist black and white graphic featuring the name 'Kate Scott' in large text, with smaller text below indicating web design in 2019.

    "The Budget Brand is a great option for small business owners who are just starting out or designers who *hate* creating logos and are looking for a strong starting point for their own brand. The process is super easy and the value you get is insane for such a low investment!"

    Kate Scott

  • Logo for EM BESPOKE Interior Design with a dark background and white text.

    "Many thanks for the beautiful work, not only professional but elegant designs produced in a timely manner - thank you!"

    EM Bespoke

  • Image with the text 'AKIN SAMUEL' on a dark gray background.

    "I'm really impressed....They captured my vision with creativity and attention to detail, making the whole process easy and enjoyable. Highly recommend for quality logo design on a budget!"

    Akin Samuel

  • The word 'REVOLVE' in large, dark letters on a light beige background.

    "I couldn’t be happier with our Brand Package that Togue designed for us. They encapsulated every detail and colour into the design that aligned exactly with what we envisioned. Togue Studio kept us up to date with each phase of the design and were very friendly do work with. I will forever recommend them!"

    Rovie Clothing

  • Beige background with the words "GOLDEN GRATITUDE" in large, tan-colored, stylized text.

    "I wanted to send over a huge thank you for the delivery of my Budget Branding for Golden Gratitude. I am just floored with how it turned out! I knew I was in great hands, but my goodness did you guys kill it. Everything you provided for me was just so helpful and beautiful. Thank you, thank you! I am so thankful that I chose you guys - I will absolutely be passing your name along for anyone who may need branding help."

    Golden Gratitude

  • Red background with a white letter 'N' in the center, resembling the Netflix logo.

    "Outstanding work....Will work with Togue again and again."

    NileHarper Consulting

The Process

Flat lay of two business cards, a small pair of scissors, a yellow dish, and a branch with white flowers on a white surface. 
STEP ONE

Booking

When you book a spot, we ask you the preliminary questions we need to know. You’ll select a Start Date and tell us a bit about your brand and vision.

Close-up of textured paper cards in pink, white, coral, and dark green, with bold white and green text on the cards, arranged on a pink textured background. 
STEP TWO

Start Date

On your selected start date, you will receive an email that our team has begun the exciting process of review and drafting for your brand.

Two business cards on blue textured paper, one reading 'LA FOUNTAIN PHOTOGRAPHY' and the other with initials 'LFP' in white, surrounded by torn paper edges. 
STEP THREE

Development

Throughout the next 2 weeks, we move forward from review and drafting to design and development, sending you email updates along the way.

Two rectangular color swatches, one terracotta and one moss green, with matching packaging labeled "traveller by trade studio" on a split background of green and cream. 
STEP FOUR

Delivery

Design is complete within 2 weeks. We send you a final email with a link to your new, custom brand — complete with a brand summary and all downloadable files, ready-to-use instantly.

A human skeleton holding a surfboard while walking on the beach at sunset.

We begin with a thoughtful, easy questionnaire you can start now and finish later. Getting to know your brand is the first step.

Logo with the text "LENORA LUXE" on a beige background.

“From the inception of my business, I've grappled with the challenge of visually communicating the essence of my brand identity. That is until I had the pleasure of working with Togue Studio. Their team didn't just meet my expectations; they surpassed them in ways I hadn't imagined possible.

The design they've crafted for me is nothing short of remarkable. It embodies elegance, sophistication, and minimalism, all while encapsulating a distinctly feminine touch that aligns perfectly with my vision. This isn't just a design; it's a visual story that speaks directly to the heart of my brand's identity.

Their approach was thoughtful and meticulous, ensuring every element resonated with the core of my business. The end result is a brand image that not only reflects who we are but also elevates our message, making it more accessible and appealing to our target audience.

I am beyond thrilled with the overall design and eagerly anticipate integrating this new identity into every facet of my business. The journey with Togue Studio has been transformative, and the impact of their work is already becoming evident. Their talent for capturing and translating the essence of a brand into visual form is unparalleled.

To anyone seeking a partner to redefine their brand's visual identity, look no further. Togue Studio has my highest recommendation. Their work is a testament to their talent, professionalism, and dedication to excellence. I am sincerely grateful for their contribution to my business and am excited about the future it has helped shape.

Thank you, Togue Studio, for making my brand come alive.”

- Lenora Luxe
A collection of branding and office supplies, including business cards, green and white paper sheets, two writing pens, green tape roll, and dark wood and green paper backgrounds.

What’s the difference between The Budget Brand and a large-scale project with Togue?

In our large-scale brand identity projects, we collaborate one-on-one with the brands we work with over the course of many months. Our large-scale projects include multiple concepts and refinement rounds throughout the process, as well as a detailed discovery process. The deliverables of our large-scale brand projects include a variety of primary and secondary logos, primary and secondary color systems, brand typography systems, a kit for social media, an in-depth brand guidebook, and more. Large-scale projects can reach $10k+ in investment.

In contrast, this budget option is for brands who want to override that amount of collaboration and quantity in favor of a reduced timeline and budget. In the Budget Brand, we evaluate foundational information about your brand, and create our recommended custom designs based on that evaluation. We then deliver the files to you, ready-to-use, within two weeks of your selected start date. This project does not include revisions, but does include editable versions of each design in the final design suite to enable flexibility and continued growth now or in the future. A powerful starter suite of custom files for the investment.

A box of business cards with the name 'EPIGSON' on it, placed on a surface with a brown and black background, and some cards showing the brand logo 'ES'.

FAQ

  • This package is our recommended identity for your brand and therefore does not include revisions. Its collaboration is limited to the questionnaire answers we receive from you at the beginning of the project to help us understand your brand and vision.

    It does includes our editable source files in your final suite to allow for continued exploration or refinement if desired, at your own pace or with another designer.

    During checkout, we also include the option to add-on a second, complete brand concept if you want double to choose from and the extra confidence of seeing two different creative takes from us for your brand.

  • When the Budget Brand is in stock, you can click any “Book a Spot” button on this page. This will bring you to a simple questionnaire where you can select the Start Date that works best for you, and provide us with some initial details about your brand and vision. We’ll take it from there.

    During times when The Budget Brand is sold out, we offer a waiting list to notify you first before making any public announcements about its availability. Simply enter your email to be notified privately.

  • We provide a comprehensive file suite at the end of the project that includes your primary and secondary logo, color palette, and profile pictures, ready to download and use in both digital and print formats.

    Files include high-res JPGs (web-ready), PNGs (web-ready with transparency), SVGs and AIs (vector-ready), and PDFs (print-ready).

  • The Budget Brand is a one-time payment of $597. We accept payment digitally when you complete your questionnaire. Payments are processed via Stripe—a secure, third-party platform.

  • Yes, the files you receive are high-resolution and suitable for a variety of uses, including both print and digital media.

  • After you fill out the initial information and vision questions about your brand on your booking form, your work is done. Sit back, relax, and wait for the delivery of our recommended identity for your brand.

A custom, cohesive brand—without the multi-thousand dollar price tag. The Budget Brand delivers a thoughtfully designed visual identity, ready to use, in just two weeks of your start date.

Questions?

We’re here for you. Reach out to us anytime to learn more about The Budget Brand and whether it might be the right fit for you.