The Budget Brand

$597

The Budget Brand is for brands who want a cohesive look and feel without a multi-thousand dollar commitment. In this package, we ask baseline questions about your business and vision, design our recommended visual identity for your brand, and deliver your brand files to you, ready to download and use, within two weeks of your selected start date. This package is a perfect budget option.

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✓ COHESIVE IDENTITY
✓ CUSTOM & HUMAN-CRAFTED
✓ DISCOVERY QUESTIONNAIRE 
✓ 2-WEEK DELIVERY

Includes

  • The spelled-out logo treatment of your brand name (examples here).

  • A compact icon version of your brand name (examples here).

  • A cohesive system of colors for your brand.

  • At the end of the project, we provide a packet of 10, ready-to-download font systems you can choose from, each with a header, subheader, body, and button font.

    Direct download links included to make using your chosen font system easy and instant—so that you don’t have to worry about licensing for you and your team.

  • Pre-made downloadable squares of your logos in combination with your brand colors, ready to use as profile pictures.

  • A digital home for your brand identity—your logos, colors, font system options, profile pictures, and brand summary, all in one online file suite. Pre-organized for you, and complete with a file suite directory.

  • A one-page overview of your entire brand. Your brand summary showcases your logos, colors, personality, and examples of use—all in one easy-to-share PDF.

    A clean and accessible way to keep your brand cohesive, share your identity, and keep yourself and everyone on your team on the same page.

All files are custom-designed and organized for you in a suite of downloadable files, ready to use.

This package also includes the editable source files of the designs, so that if you do end up wanting to make revisions once you receive the files, you can do that on a flexible basis with any designer, now or in the future.

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Testimonials

  • "AMAZING AMAZING AMAZING! Such an incredible job, amazing constant communication, and you nailed my business personality on the first shot! Can we please do more together????????"

    Ann Gotlieb Design

  • "Bobby and Jordan were absolutely amazing to work with! I provided a very brief direction and they interpreted my vision perfectly. I am so happy with the final product and would highly recommend the team to anyone looking at building a lux brand :)"

    Nahda

  • "HIGHLY RECOMMEND!!! I did the budget brand and it was the perfect little refresh for my brand and website. I feel like they really hit it on the nail with the vibe I was going for. This has helped me elevate my marketing x100. Thank you to everyone at Togue!!"

    Rosalie Reyes Photography

  • "Having spent some time digesting the package the Togue team delivered, I just wanted to say a massive thank you and let you know how much myself and my business partner loved all the designs. We plan to use them un-altered going forward and are well underway with our website ahead of our intended launch by the end of the year."

    Six Heritage

  • "Thanks to your excellent creativity and great work, I received my dream brand icon and it's perfect."

    Master Sleeve

  • "We just received the logo and other packages. We absolutely loved the designs. The value you are providing is worth it for the money. Thank you so much for giving us updates constantly. I look forward to working with you in the future."

    Vairam

  • "The Budget Brand is a great option for small business owners who are just starting out or designers who *hate* creating logos and are looking for a strong starting point for their own brand. The process is super easy and the value you get is insane for such a low investment!"

    Kate Scott

  • "Many thanks for the beautiful work, not only professional but elegant designs produced in a timely manner - thank you!"

    EM Bespoke

  • "I'm really impressed....They captured my vision with creativity and attention to detail, making the whole process easy and enjoyable. Highly recommend for quality logo design on a budget!"

    Akin Samuel

  • "I couldn’t be happier with our Brand Package that Togue designed for us. They encapsulated every detail and colour into the design that aligned exactly with what we envisioned. Togue Studio kept us up to date with each phase of the design and were very friendly do work with. I will forever recommend them!"

    Rovie Clothing

  • "I wanted to send over a huge thank you for the delivery of my Budget Branding for Golden Gratitude. I am just floored with how it turned out! I knew I was in great hands, but my goodness did you guys kill it. Everything you provided for me was just so helpful and beautiful. Thank you, thank you! I am so thankful that I chose you guys - I will absolutely be passing your name along for anyone who may need branding help."

    Golden Gratitude

  • "Outstanding work....Will work with Togue again and again."

    NileHarper Consulting

Your design team 👀

We're Jordan & Bobby. With 8+ years in brand identity design, we know the best brands come from a thoughtful, tailored approach. Our goal is to create a brand that feels like a natural fit for your business—cohesive, distinctive, and easy to use.

More about us

What’s inside?

Your Brand Suite

Brand Summary

Unique to your brand, your brand summary is a comprehensive, 1-page cheat sheet for your whole identity. Complete with your logos by number, color palette information, descriptions, and usage examples.

Downloadable Logos, Colors, and Profile Pictures

A folder for every one of your custom-designed brand assets — your brand color palette and each of your brand logos get their own folder, with a downloadable version in every color and file format, from transparent backgrounds, to vectors, and more. Plus, some easy downloadable profile pictures as a bonus from us!

Downloadable Font Systems

A whole packet of downloadable font systems for you to choose from! We want you to be ready to implement your new brand everywhere, with ease. Every font system option includes a header, subheader, body, and button font to take the guesswork out of writing on social media, your website, packaging, and more.

Directory

We get it — your brand suite is a lot to take in! We want you to feel confident navigating it. We also include a 1-page, easy to glance at, directory with easy reminders of what every one of your file formats are for, what your color information is for, where things are, and more.

Launch Checklists

Now that you’re ready to launch, what’s the next step? If you love checklists like us, this is your packet! A whole packet of checklists for every touchpoint of your brand — website, social media, internal documents, and more, to make sure you don’t miss a thing when you launch!

Post-Launch Guidebook

Another little bonus packet we like our brands to have access to — some simple reminders and examples of how to implement your brand in major touchpoints after your launch, so you can stay cohesive and professional for years to come.

“From the inception of my business, I've grappled with the challenge of visually communicating the essence of my brand identity. That is until I had the pleasure of working with Togue Studio. Their team didn't just meet my expectations; they surpassed them in ways I hadn't imagined possible.

The design they've crafted for me is nothing short of remarkable. It embodies elegance, sophistication, and minimalism, all while encapsulating a distinctly feminine touch that aligns perfectly with my vision. This isn't just a design; it's a visual story that speaks directly to the heart of my brand's identity.

Their approach was thoughtful and meticulous, ensuring every element resonated with the core of my business. The end result is a brand image that not only reflects who we are but also elevates our message, making it more accessible and appealing to our target audience.

I am beyond thrilled with the overall design and eagerly anticipate integrating this new identity into every facet of my business. The journey with Togue Studio has been transformative, and the impact of their work is already becoming evident. Their talent for capturing and translating the essence of a brand into visual form is unparalleled.

To anyone seeking a partner to redefine their brand's visual identity, look no further. Togue Studio has my highest recommendation. Their work is a testament to their talent, professionalism, and dedication to excellence. I am sincerely grateful for their contribution to my business and am excited about the future it has helped shape.

Thank you, Togue Studio, for making my brand come alive.”

- Lenora Luxe | @LENORALUXE

The Process

STEP ONE

Booking

When you book a spot, we ask you the preliminary questions we need to know. You’ll select a Start Date and tell us a bit about your brand and vision. 

STEP TWO

Start Date

On your selected start date, you will receive an email that our team has begun the exciting process of review and drafting for your brand.

STEP THREE

Development

Throughout the next 2 weeks, we move forward from review and drafting to design and development, sending you email updates along the way.

STEP FOUR

Delivery

Design is complete within 2 weeks. We send you a final email with a link to your new, custom brand — complete with a brand summary and all downloadable files, ready-to-use instantly.

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What’s the difference between The Budget Brand and a large-scale project with Togue?

The difference is in the process, timeline, and deliverables—not the quality of design. Our full-scale brand identity projects are highly collaborative, spanning several months and including in-depth discovery, multiple concepts, revisions, and an extensive brand suite. These projects can exceed $10k.

The Budget Brand offers a streamlined approach. We ask you foundational questions and then we take it from there, handcrafting our recommended, custom identity—delivered in just two weeks for a fraction of the investment. By reducing months of discovery, revisions, and extensive deliverables, we're able to offer the same thoughtful design expertise at a much more accessible price. You'll receive a curated suite of ready-to-use, custom files designed to give your brand a beautiful foundation to build on.

FAQ

  • It does not—this is what allows us to offer it at a lower price. Its collaboration is limited to the questionnaire answers we receive from you at the beginning of the project to help us understand your brand and vision.

    It does includes our editable source files in your final suite to allow for continued exploration or refinement if desired, at your own pace or with another designer.

    During checkout, we also include the option to add-on a second, complete brand concept if you want double to choose from and the extra confidence of seeing two different creative takes from us for your brand.

  • When the Budget Brand is in stock, you can click any “Book a Spot” button on this page. This will bring you to a simple questionnaire where you can select the Start Date that works best for you, and provide us with some initial details about your brand and vision. We’ll take it from there.

    During times when The Budget Brand is sold out, we offer a waiting list to notify you first before making any public announcements about its availability. Simply enter your email to be notified privately.

  • We provide a comprehensive file suite at the end of the project that includes your primary and secondary logo, color palette, and profile pictures, ready to download and use in both digital and print formats.

    Files include high-res JPGs (web-ready), PNGs (web-ready with transparency), SVGs and AIs (vector-ready), and PDFs (print-ready).

  • The Budget Brand is a one-time payment of $597. We accept payment digitally when you complete your questionnaire. Payments are processed via Stripe—a secure, third-party platform.

  • Yes, the files you receive are high-resolution and suitable for a variety of uses, including both print and digital media.

  • After you fill out the initial information and vision questions about your brand on your booking form, your work is done. Sit back, relax, and wait for the delivery of our recommended identity for your brand!

    We always send you updates throughout the project to let you know exactly where we are in the process in the meantime.

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Questions?

We’re here for you. Reach out to us anytime to learn more about The Budget Brand and whether it might be the right fit for you.