The Framework Brand

A simplified branding package for business owners who need a clear, cohesive foundation. The Framework Brand is focused on building the essentials of your brand—delivering a custom identity through a smaller, streamlined experience. Everything is handled virtually through your inbox, making it easy to review designs and share feedback on your schedule.

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✓ YOUR BRAND ESSENTIALS
✓ FEEDBACK & REVISIONS 
✓ FULLY CUSTOM DESIGN
✓ 100% ASYNCHRONOUS

Includes

  • The typographic, spelled-out logo treatment of your brand name (examples here).

  • Up to three supporting logos to complement the visual treatment of your primary, spelled-out brand name. This is often a typographic, compact icon version of your brand name (examples here), and two variant layouts of your spelled-out logo to support dynamic sizing.

  • A cohesive and versatile color system that supports brand mood and visual consistency.

  • A font system is a header, subheader, body, and button font. It defines the text used in website paragraphs and headings, text written on social media graphics, marketing materials, and more. It removes the guesswork and ensures everything looks cohesive.

    At the end of our project together, we provide a packet of 10, ready-to-download font systems you can choose from, each with a header, subheader, body, and button font.

    Direct download links included to make using your chosen font system easy and instant.

  • A digital booklet of guidelines for your brand. This booklet both summarizes your visual identity for your team, and also provides rules and guidance on how to implement your brand effectively.

  • An organized, digital file suite of your assets and brand information, downloadable and ready-to-use at the end of the project.

  • This project includes 2 rounds of revisions once we begin design, in addition to the input we hear from you on your discovery form and the feedback we receive from you on initial mood board directions for your brand before design begins.

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Timeline

Typical timeline is 4-5 weeks

DISCOVERY

When you book a spot, we ask you the preliminary questions we need to know. You’ll select a Start Date and tell us a bit about your brand and vision. 

DIRECTION

You’ll receive your first email from us on your Start Date—two mood boards representing two different directions we could go in based on your style, audience, and industry.

DESIGN

We then use your feedback on the brand directions to create a custom brand concept including logos, colors, and more. We can revise this concept up to two times to make sure it fits what you need.

Delivery

Once we complete refinement, we develop your brand concept into a comprehensive, digital suite of brand files and assets, downloadable and ready to use instantly.

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What’s the difference between The Framework Brand and a larger-scale project?

The Framework Brand

The Framework Brand covers your essentials—logos, colors, and fonts—creating a custom framework that makes your brand feel cohesive, aligned, and built to leave a lasting impression.

$1350 USD

Larger-Scale Projects

Larger-scale projects include live meetings, more revisions, more design concepts, more discovery, and other assets such as illustrations, patterns, gradients, and in-depth brand guidelines, for brands ready for a more expansive brand experience.

$6500+ USD

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Testimonials

  • "AMAZING AMAZING AMAZING! Such an incredible job, amazing constant communication, and you nailed my business personality on the first shot! Can we please do more together????????"

    Ann Gotlieb Design

  • "I feel like they really hit it on the nail with the vibe I was going for. This has helped me elevate my marketing x100. Thank you to everyone at Togue!!"

    Rosalie Reyes Photography

  • "Bobby and Jordan were absolutely amazing to work with! I provided a very brief direction and they interpreted my vision perfectly. I am so happy with the final product and would highly recommend the team to anyone looking at building a lux brand :)"

    Nahda

  • "Thanks to your excellent creativity and great work, I received my dream brand icon and it's perfect."

    Master Sleeve

  • "I couldn’t be happier with our Brand Package that Togue designed for us. They encapsulated every detail and colour into the design that aligned exactly with what we envisioned. Togue Studio kept us up to date with each phase of the design and were very friendly do work with. I will forever recommend them!"

    Rovie Clothing

  • "Many thanks for the beautiful work, not only professional but elegant designs produced in a timely manner - thank you!"

    EM Bespoke

  • "I am just floored with how it turned out! I knew I was in great hands, but my goodness did you guys kill it. Everything you provided for me was just so helpful and beautiful. Thank you, thank you! I am so thankful that I chose you guys - I will absolutely be passing your name along for anyone who may need branding help."

    Golden Gratitude

  • "Outstanding work....Will work with Togue again and again."

    NileHarper Consulting

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FAQ

  • The Framework Brand is one-time payment of $1350 USD. We accept payment online at the time of booking with a secure, third-party platform.

  • Yep! This project includes discovery questions during booking, feedback on brand directions, and two rounds of revisions for your brand concept.

  • All your logo and color files come in the formats you need for both web and print—JPGs and PNGs for everyday use, and SVG and PDF files for resizing and printing. Your logos will come with both flat and transparent background options.

    Fonts will be provided as .OTF or .TTF files, and we’ll include all color codes (CMYK, RGB, and HEX) so everything stays consistent wherever your brand shows up.

  • If you need additional time, we can always discuss extending the revision period as a project add-on.

  • Nope! Our communication will be email-based. No app downloads, no new accounts to create. Use your preferred email throughout the project.

  • Yes, the files you receive are high-resolution and suitable for a variety of uses, including both print and digital media.

  • The Mini Brand is typically complete 2-3 weeks after your start date.

    If we complete the development phase together ahead of schedule, we can export and deliver ahead of schedule too.

Questions?

We’re here for you. Reach out to us anytime to learn more about The Framework Brand and whether it might be the right fit for you.