The visual identity for House of M Architecture is a striking exercise in authoritative minimalism, defined by a high-impact palette of vermilion red, slate charcoal, and warm parchment. The brand leans into a sophisticated, mid-century modern aesthetic, utilizing wide-tracked, all-caps serif typography that conveys structural stability and heritage. Central to the identity are intricate circular seals and monograms, which mimic architectural stamps of approval and add a layer of professional gravitas. By pairing these bold, flat-color blocks with tactile photography of stone and concrete, the design positions House of M as a firm that values bold conceptual thinking grounded in timeless, physical craftsmanship.