The branding for The Haven Café centers on a nautical-minimalist aesthetic that captures the serene, crisp atmosphere of the seaside. Utilizing a sophisticated high-contrast palette of cobalt, navy, and sandy cream, the visual language relies on clean, geometric lines and generous negative space to evoke a sense of calm. The primary identity is anchored by a stark, tall-capped sans-serif typeface and a simple seagull icon, while secondary typography features a fluid, hand-drawn script—"coffee with splash"—that adds a touch of organic, coastal movement. Through a balance of structured grid layouts and textural photography of sand and coffee beans, the brand successfully positions itself as a premium, modern retreat that is both grounded and refreshing.